1) Coaches love them because they give their schools a big-time presence on the web -- meaning they're probably on the radar screens of more recruits. 2) Recruits, obviously, like seeing their names in "print" and also seeing who else is coming to school with them. 3) For fans, it means their school has arrived on the national scene -- that Rivals believes JMU, for instance, has a big enough fan base to support one of their sites.
